Know which ad pays for itself.
Connect your Meta ad account and Zanfia closes the loop between spend and sales: server-side purchase events, automatic tracking on every checkout link, and ROAS per campaign next to your actual revenue. Judged on orders, not clicks.
This feature is launching soon. It lands in your plan automatically the moment it goes live.
Send Meta the signal it actually wants.
Browser pixels miss purchases: blockers, privacy settings, closed tabs. Zanfia sends purchase events server-side through the Conversions API, straight from the checkout that took the money. Meta gets a cleaner signal than a pixel alone can deliver, and cleaner signal means better optimization on their side.
- Server-side purchase events via the Conversions API
- Better signal than a browser pixel alone
- Events come from the actual checkout, not a fragile script
Purchase event sent server-side, received by Meta seconds after checkout.
The pixel and UTMs, handled.
Zanfia manages the pixel and puts UTM tagging on every checkout link automatically. No tag manager sessions, no forgotten parameters on the one link that mattered. Every path from ad to checkout arrives pre-instrumented.
- Pixel managed for you across your checkouts
- UTM tagging applied to every checkout link automatically
- No manual tagging, so no untracked campaigns
Checkout link generated: pixel active, UTM parameters attached.
Spend and revenue on one screen.
The ads dashboard shows daily spend, attributed orders, and ROAS per campaign, side by side with your actual revenue. The numbers are orders that exist in your Zanfia account, with money behind them, rather than platform-reported "results". Kill the campaign that only gets clicks; scale the one that gets customers. For the deeper funnel picture, /product/analytics carries it further.
- Daily spend, attributed orders, and ROAS per campaign
- Measured against real orders and real revenue, not clicks
- Sits next to the rest of your numbers in /product/analytics
Campaign A: positive ROAS. Campaign B: clicks, no orders. Decision made.
Questions, answered
Does Zanfia create or launch ads for me?
No. You run your campaigns in Meta as usual. Zanfia handles the measurement side: server-side purchase events, pixel and UTM tagging on checkout links, and a dashboard that ties spend to attributed orders and ROAS.
Why do server-side events matter if I already have a pixel?
Browser pixels lose events to ad blockers and privacy settings. The Conversions API reports purchases server-side, from the checkout itself, so Meta receives a more complete signal than a pixel alone provides.
What exactly does the ads dashboard show?
Daily spend, attributed orders, and ROAS per campaign, displayed next to your actual revenue in Zanfia. The goal is a straight answer to one question: which ad pays for itself.
Stop guessing what your ads earn.
Connect your Meta ad account and see spend, attributed orders, and ROAS next to the revenue they produced.