Practical guides on selling courses, communities, newsletters and digital products, written for creators running the business themselves.
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Course Creation · Digital Marketing · Online business
Pricing a mentorship program is where most experts leave real money on the table. Charge too little and you attract clients who don’t do the work. Charge…
Course Creation · Digital Marketing · Online business
Group coaching is one of the highest-leverage models a coach can build. You trade a slice of the one-on-one intimacy for scale, and if the pricing math…
Course Creation · Digital Marketing · Online business
In 2022, a solo creator hitting seven figures needed a stack of 12 tools, three contractors, and enough Zapier duct tape to hold a startup together. In…
Course Creation · Digital Marketing · Online business
You spent months landing that coaching client. Discovery call, proposal, back-and-forth on scope, contract signed. Then somewhere around month three, the…
Course Creation · Digital Marketing · Online business
You have a great free ebook. Someone downloads it, disappears into their inbox, and you never hear from them again. The lead magnet did its job at capturing…
Course Creation · Digital Marketing · Online business
You launched your course, priced it at a few hundred dollars, and the first wave of buyers came in fast. Then the launch curve flattened. You’re staring at…
Course Creation · Digital Marketing · Online business
Pricing is the single biggest lever in your coaching business. Get it right, and one client can replace three. Get it wrong, and you’ll grind through…
Course Creation · Digital Marketing · Online business
Pricing a digital product feels like guesswork until you realize it isn’t. Every price you set is a signal: about quality, about who you serve, and about…
Course Creation · Digital Marketing · Online business
You booked twelve free discovery calls last month. Three ghosted. Four wanted to “think about it.” Two haggled you down 40%. One signed. That’s a 8.3% close…
Course Creation · Digital Marketing · Online business
Group coaching sounds like the perfect model on paper. Higher revenue per hour than one-on-one, stronger peer accountability, scalable delivery. Then the…
